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What we shipped in Q1
and what we cut.

Eleven features in three months. The two we removed before launch mattered as much as the nine that survived.

FIG.06 — Q1 SHIPS

Here's what we shipped in Q1, what we didn't, and what we pulled the plug on. We started writing these quarterly retrospectives in 2025 and they've turned out to be the most-read posts on the blog. Make of that what you will.

What shipped

  1. Custom domains v2. Auto-SSL, CNAME validation in under 30 seconds, support for multiple custom domains per account.
  2. Smart-reply v3. Better tone matching, declines to draft above a spam score of 40, supports 7 languages out of the box.
  3. Slack & Discord integrations. Out of beta. Tier filtering, one-click reply, rich message blocks.
  4. Bulk export. CSV, XLSX, and PDF. Filterable. Triggered programmatically via the API.
  5. Audit log v2. Every action IP-stamped, exportable as JSON, retained for 365 days on Scale and above.
  6. Team management overhaul. RBAC with three default roles, custom roles on Enterprise. SSO via SAML on Scale and Enterprise.

What we cut before launch

We had a 'workflow builder' in private beta for six weeks and pulled it. The drag-and-drop interface was beautiful and the underlying engine worked, but the use cases customers asked for were better served by webhooks. We didn't want to ship a feature that competed with our own primitive.

We also pulled an AI dashboard widget that showed sentiment trends over time. It was technically correct and visually appealing, but no one could articulate a decision they'd make based on it. If a chart can't change behavior, it's wallpaper.

The two we removed before launch mattered as much as the nine that survived.

What's next

Q2 is mostly about depth: smarter routing rules, better webhooks (signed payloads, automatic retries with exponential backoff), and a real status page. Nothing flashy. The kind of work that doesn't show up in screenshots but determines whether you stay in business.


Full changelog with dates, dependencies, and screenshots is in the public roadmap. If you're a customer and we shipped something that broke for you, that's also in there, in red, with a postmortem link.

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